Introduction to Social Media

Introduction to Social Media free pdf ebook was written by Rmccracken on August 26, 2010 consist of 23 page(s). The pdf file is provided by www.gfis.net and available on pdfpedia since May 05, 2011.

traditional media vs. social media. internet usage statistics. current examples and usage traditional media vs. social media. internet usage…...

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Introduction to Social Media pdf




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Uploaded
: May 05, 2011
Category
: Business & Marketing
Author
: Rmccracken
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: 23
Introduction to Social Media - page 1
Tweets for Forest Research - Opportunity and Problems of Using Social Media in Forest Science Introduction to Social Media Randy McCracken US Forest Service rmccracken@fs.fed.us
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Introduction to Social Media - page 2
Introduction to Social Media
Introduction to Social Media - page 3
Topics Traditional Media vs. Social Media Internet Usage Statistics Current Examples and Usage Integration of Multiple Outlets Strategies: Coca-Cola to Colbert How to Proceed
Introduction to Social Media - page 4
Traditional Media vs. Social Media Traditional Media One way communication such as news paper, radio, TV Limited ability to give thoughts on information delivered Social Media Gives information and allows for interaction Simple Comments Voting (online polls) Opinions (book and movie reviews Active Contribution (wikis)
Introduction to Social Media - page 5
Topics Traditional Media vs. Social Media Internet Usage Statistics Current Examples and shifts Social Media Sites Integration of Multiple Outlets Strategies: Coca-Cola to Colbert How to Proceed
Introduction to Social Media - page 6
World Internet Usage WORLD INTERNET USAGE World Regions Africa Asia Europe Middle East North America Latin America/Caribbean Oceania / Australia Internet Usage as a % of Population 11% 22% 58% 30% 77% 35% 61% WORLD TOTAL NOTES: Internet Usage and World Population Statistics are for June 30, 2010. http://www.internetworldstats.com/stats.htm 29%
Introduction to Social Media - page 7
Internet Usage Statistics Joiners: Users of Social Media Sites Use social networking sites 80% 70% 70% 57% 60% 51% 50% 40% 29% 30% 20% 10% 0% Young Teen 12-17 Youth 18-21 Gen Y 22-26 Gen X 27-40 Young Boomers 41-50 Older Boomers 51-61 Seniors 62+ 15% 8% 6% Source: Business Week Forrester Data June, 2007
Introduction to Social Media - page 8
Internet Usage Statistics Creators: Publish web pages, write blogs, upload videos to sites like You Tube 40% 34% 35% 30% 30% 25% 19% 20% 15% 10% 5% 0% Young Teen 12-17 Youth 18-21 Gen Y 22-26 Gen X 27-40 Young Boomers 41-50 Older Boomers 51-61 Seniors 62+ 12% 7% 5% 37% Source: Business Week Forrester Data June, 2007
Introduction to Social Media - page 9
Topics Traditional Media vs. Social Media Internet Usage Statistics Current Examples and Usage Integration of Multiple Outlets Strategies: Coca-Cola to Colbert How to Proceed
Introduction to Social Media - page 10
World Internet Usage Social Networking Usage Websites/Software Users/Usage Wordpress (Son of Gutenberg) Facebook Ozone Linkedin Twitter Flickr YouTube NOTES: List of Social networking Websites http://www.internetworldstats.com/stats.htm 22 Million Blogs 256,000,000 Monthly Visitors 500,000,000 200,000,000 75,000,000 75,000,000 32,000,000 24 hours of new vides are uploaded to the site EVERY MINUTE!
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