Elements and Principles of Design free pdf ebook was written by Barrigan-Dougherty on June 30, 2010 consist of 10 page(s). The pdf file is provided by www.cwu.edu and available on pdfpedia since April 18, 2012.
elements and principles of design
elements of design:
piet..or tone (light/dark)
horizontal or vertical
meets the needs and...
excerpt: >social marketing campaigns and children’s media use
social marketing campaigns and
6/30/2010Elements and Principles of DesignElements of Design:LineShapeMMeasure/Size/SPositionColorTextureLINELinear marks/LinesEdgesImplied LineRectilinearCurvilinearLINELine (Rectilinear)Piet Mondrian,Composition A,1923Line (Curvilinear)Alphonse MuchaSarah MuchaNathan SawayaYellowwww.brickartist.com1
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6/30/2010SHAPEOrganicGeometricCan beC b explicit or created b negative spaceli itt d bytiGeometricOrganic ShapeNegative SpaceNegative SpaceNegative Space2
6/30/2010MEASURE (SIZE/Scale)Area OccupiedRelationships between ObjectsMEASURE (SIZE/Scale)Lawrence ArgentgI See What You MeanAt the ColoradoConvention Center inDenver, COAndrew WyethChristine’s WorldPOSITIONWhere things are in relation to other thingsOverlapping ObjectsVertical LocationG p gGroupingsPositionOverlapping Objectscreate a sense of depth.Edgar DegasThe Milliner3
6/30/2010Vertical positionThe higher the object is inthe viewing frame, thefurther away we believe itis.Marc ChagallMy VillageCOLORHueValue/IntensityColorHue:Another name for colorTint:Color + WhiteTone:Color + GreyShade:Color Bl kSh dC l + BlackValue:The lightness or darkness of a colorValue:The lightness or darkness of a color4
6/30/2010TEXTUREQuality of ShapeRoughSmoothSoftHardGlossyPatternTEXTURETEXTURE5
6/30/2010TEXTUREThe Principles of DesignBalanceGradationRepetitionContrastHarmonyUnityBalanceBalance6
6/30/2010GradationSize and DirectionColor Value (Warm to Cool)Dark to LightRepetitionThe repeating of a single elementMonotonous without variationRepetitionRepetition7
6/30/2010RepetitionRepetitionContrastColorsOpposites on color wheelValue or Tone (light/Dark)CONTRASTShapesDirectionHorizontal or vertical8
6/30/2010HarmonyVisually SatisfyingUnityVisual linkageMeets the needs and expectations of the workAll elements comprising the design share anaestheticRepresentationThere are several ways to visually communicateideasNaturalistic vs. Abstracted (distorted)Visual symbolsWordsNaturalisticVisual RealismThe Reproduction ofproportions, forms andthree-dimentional spaceas observed in nature.AbstractionOr DISTORTION isthe exaggeration ofshapes or proportionsfound in nature inorder to emphasizemeaning or bringfocus to a specificaspect of the image.John Singer SargentMadme XPablo PicassoGirl Before a Mirror9